For years Buikslotermeerplein, the heart of Amsterdam-Noord, has been in dire need of redevelopment. Commissioned by the municipality of Amsterdam, Ravenkop has delved into the matter to sketch a new programmatic vision for the area. Complemented with an assessment framework, validated with retail experts from different perspectives, to provide answers to developments in the area. A vision for the future that is based on needs, fits in the local context and is focused on enabling the growth of a new and diverse piece of Amsterdam.